Market Research Matters: Tools and Techniques for Aligning Your Business Robert Duboff

ISBN: 9780471360056

Published: March 20th 2000

Hardcover

312 pages


Description

Market Research Matters: Tools and Techniques for Aligning Your Business  by  Robert Duboff

Market Research Matters: Tools and Techniques for Aligning Your Business by Robert Duboff
March 20th 2000 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 312 pages | ISBN: 9780471360056 | 6.30 Mb

Strategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business. This comprehensive book provides managers with tools they can use to align theirMoreStrategic anticipation enables businesses to embrace shifts in the marketplace early on and align market research and forecasting into the structure of the business.

This comprehensive book provides managers with tools they can use to align their companys market research and business planning efforts with their organizations overall business strategy and operations.



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